Logistics Dubai

The practice is based in Dubai, in the United Arab Emirates, serves a wide geographical area, primarily in Europe and the Middle East.

Response Logistics Consultancy was the first company to dedicate itself to logistics consultancy in the Middle East region.

Logistics is no longer simply about having plenty of warehouses and trucks. Just look at these pages to see how much can be achieved.

“Response Logistics Consultancy is completely independent of all vendors of equipment, software and other products & services. This guarantees the solutions we develop are totally aligned to the client’s needs, and not influenced by any predisposition to a particular product or associated vendor.

John Atherton founded Response Management Consultancy in Dubai in 1999 and continues to apply hands-on supervision to every assignment.  No work is delegated to junior staff without express agreement with the client. John has been in logistics management since 1975. For most of that time he was a senior executive with companies such as Unilever and The Burton Group (now demerged into Debenhams and Arcadia).

He is comfortable operating at any level from the boardroom to the front line, and has well developed analytical and presentation skills, in addition to deep technical knowledge.”

Not long ago, Logistics was all about warehouses and trucks. But now it is all about fulfilling customer expectations better than the competition.

It is no longer a “cost burden” but an opportunity to add value.

Companies who have realised this, and acted upon it, have become favourites in their marketplaces, gaining market share and profitability through operational excellence. Those who have not, including young, high-tech companies, as well as traditional firms, are falling behind.